Jay Albert
All work
BuildDecember 2022Mix3d

The start of the phygital movement

A clothing line out of the Mix3d community, designed in 3D and given an AR layer so the print could be scanned.

A 3D model of a black shirt with the Mix3d logo on the front

To my surprise, some of the most active members of the Mix3d community were interested in how Web3 would impact fashion. After several meetings, I came up with the idea for a phygital (physical plus digital) marketplace and a pipeline for releasing collections.

The release cycle

  1. 01Mix3d designers sketch clothing and create tech packs for manufacturers.
  2. 02Mix3d 3D modelers create models out of sketches.
  3. 03Create augmented reality filters for Snapchat, Facebook, and Instagram so users can post pictures wearing their clothing before having the physical products.
  4. 04Create a copy of the 3D models with fewer polygons to be used in Decentraland.
  5. 05Use MagicaVoxel to create a 3D version of the clothing that can be used in Sandbox.
  6. 06Mint the original 3D model as an NFT to be used for presales.
  7. 07List the 3D model on the Mix3d marketplace and allow users to preview the clothing in augmented reality.
The augmented reality filter in use.
A 3D model of a light pink sweater beside a voxel version of the same sweater
The same garment as a high-poly model and as voxels for Sandbox.

Why the order matters

Using this strategy, we would be able to raise the funds to manufacture a collection without worrying if there was a market for it. Since production would take longer than most other clothing lines, we would be able to airdrop the social network filters and models for Decentraland and Sandbox every couple of months leading up to receiving the physical product.

Previewing a garment in augmented reality.
The preview store proof of concept.

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